Trade Show and Event Marketing Success for Startups and Small Businesses

Tradeshow and Event Success Isn't Easy

But, it Shouldn't be Impossible Either . . .

Whether you are a tech startup founder or the leader of a marketing team, at some point you will probably either considered exhibiting at a trade show or are currently in the process of planning to attend as an exhibitor.

If you don’t already know it, attending can be incredibly expensive. Yet, they can return one of the highest ROI’s in the business — if done properly.

Trade shows give your business – big or small – a really big bang for your marketing buck. As an exhibitor, you'll find a high concentration of potential customers who are looking to buy. You'll can connect with vendors, referral sources and potential partners as well as prospective customers.

But you can also waste a lot of time and money attending trade shows and conferences if you're not careful. So, what's the secret of trade show and conference success?

Trade Show Best Practices: A Primer for Your Success

Your event outcomes will depend upon how much planning, preparation and, just as importantly, how you set your goals and expectations.

We have put together this short primer on what it takes to get started right if you are either considering or at the early stages of exhibiting at trade shows and events.

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Trade Show Best Practices: 9 Tips for Trade Show Success

The key to any great trade show exhibiting effort is marketing. But marketing is an inexact science that leaves room for lots of errors. You can, however, learn to avoid exhibitors' mistakes and increase your chances for a successful trade show exhibit.

Here are 9 quick tips to help you get going.

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Trade Show Best Practices: Getting Started Right

Thoughtful, strategic trade show planning is essential to achieving your exhibiting goals. It is essential to maximizing your return on investment, including both your money and time.

Here are some of the ways we recommend you get started the right way to find trade show success.

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Your Trade Show Planning Checklist

Timing is everything. And making sure that you have all the necessary bases covered when they need to be, is extremely important.

This planning timeline is designed to give you a guidance and framework for the "what" and "when" to make your tradeshow efforts pay off for your company.

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