Your Three-Step Approach to Account-Based Marketing Success

Your Three-Step Approach to Account-Based Marketing Success

• Sep 21, 2018
• Dan Hoff
• 0
• Account Based Marketing, B2B Marketing, Lead Generation

by Jonathan Herrick

We’ve all heard it before. You cant use B2C strategies in a B2B market. However, thanks to the digital revolution, the distinctions between the two are beginning to blur. It seem that we’re witnessing the consumerization of the business buyer. They are the ones who are no longer satisfied with one-size-fits-all content offerings. Now, B2B customers desire a new level of personalization.

Enter account-based marketing (ABM)

ABM is not a new strategy by any means. But more and more B2B marketers are embracing it. This is in part because they’re dissatisfied with their current lead generation programs. A recent report on B2B lead generation, found that, in fact, only 16% of marketers find their current efforts extremely effective.

So, to learn how you can use create an ABM system for your business to boost your lead generation, read the full article at MarketingProfs

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