Why Your Content Needs to Focus on Expertise and Relevant Experience

Why Your Content Needs to Focus on Expertise and Relevant Experience

• Apr 23, 2019
• Dan Hoff
• 0
• B2B Marketing, Content Marketing, Digital Marketing

By Andrew Schulkind

Expertise and relevant experience now matter more than price and reputation when it comes to B2B marketing. That’s not to say that your B2B prospects are making decisions with a “hang the expense!” attitude. Nor will they ignore any evidence they find of you being difficult to work with or in any way suspect.

They’re Simply Going to Focus on Expertise and Experience First

The latter two still matter, of course, but according to a recent study by Hinge Marketing, the old twin pillars of professional services buyers’ decision-making — price and reputation — have been replaced by expertise and relevant experience.

So how do you state your case in a world where buyers are ever more eager to eliminate you before they’re even willing to have a conversation with you? To find out, read the full article at TargetMarketingMag.com

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