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Why the Top of Your Funnel is Almost Always More Profitable than the Bottom

  • Why the Top of Your Funnel is Almost Always More Profitable than the Bottom

    by Brad Smith

     

    Author: Brad SmithYes. AdWords converts better than most other channels. Anywhere, ever. But. That doesn’t mean it’s the only option. Or even the best option.

     

    There Are Two Reasons Why

    First, your cost per lead tends to be higher than other inbound channels. Second, AdWords doesn’t scale as well as other options. So that means you hit a point of diminishing returns. And that is mainly because only 3.4% of search queries actually results in an AdWords click. That isn’t a lot. Especially on your 5-of-10 niche keywords that actually convert.

     

    The trick is to turn your attention from the bottom of the funnel back to the top. And to find out why the top of your funnel is almost always more profitable than the bottom, read the full article at KISSmetrics.com

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