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Why recycle? It May Help Your Content Marketing Program

  • Why recycle? It May Help Your Content Marketing Program

    by Drew McLellan


    Author: Drew McLellan

    There are several advantages of re-using content and visuals throughout your marketing efforts. When it comes to marketing, we all know that repetition is necessary. This is especially true when you’re trying to implant marketing messages into your audience’s consciousness.


    Using the exact same wording and visuals helps accelerate that process

    In addition, repetition allows you to focus on the strategic elements of your marketing and stop re-working the words. If you don’t like the words (or visuals) well enough to re-use them, then why are you using them at all? There is a totally erroneous notion that using, re-using and recycling content is bad because you don’t want your audience to get bored. Or notice that you’re repeating yourself.


    Well that is not what works. To see the answer to the question Why Recycle? It May Help Your Content Marketing Program, read on at Drew’s Marketing Minute.

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