- 25 Oct
Why Meta Titles and Descriptions Are So Critically Important For SEO
If you’ve ever tried optimizing your website for search engines, you may have come across things such as Meta Titles and Meta Descriptions. These two are central to any SEO strategy. And they must to be considered and edited before publishing a piece of content or allowing a website to go live.
What is SEO and Why is it Important?
SEO stands for Search Engine Optimization. And it is critically important because of how search engines work.
When someone begins a search on an engine, they type what they are looking for into the search bar. This ‘request’ then uses the search platform’s algorithm to find the information. And in order to do this, the algorithm searches things such as matching words in the content, images that could potentially correlate with the query. But importantly, it looks for it’s top clues in the Meta Titles and Meta Descriptions.
But if you’ve never even touched the SEO side of your website, this article by Konstantin Rabin on Jeff Bullas’ Blog will certainly convince you that it’s an absolute must to have if you want your business to succeed.
Read the full article on Jeff Bullas’ Blog.