- 20 Jun
Why Live Events Should Be At The Center Of Your Marketing Strategy
by Alon Alroy
Successful marketing strategies of the future will rely less on digital experiences. And now the trend is migrating more towards live events. This trend can already be seen today. According to Forrester Research, the average B2B CMO spends 24% of their budget on events.
It’s Big and Getting Bigger For a Reason
This shows that for most today, events already account for a sizable portion of marketing budgets. But that doesn’t mean that they currently play a significant enough role in the marketing strategies of most businesses.
Now, that means that now is the time for modern businesses to make live events a priority. It is live events that need to be placed them at the center of all marketing strategies. And to learn how, read the full article, Why Live Events Should Be At The Center Of Your Marketing Strategy at JeffBullas.com