Why LinkedIn’s New Feed Could Be a Game Changer for Marketers

Why LinkedIn’s New Feed Could Be a Game Changer for Marketers

• Oct 23, 2018
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• Account Based Marketing, B2B Marketing, LinkedIn, Social Media Marketing

by Amanda Zantal-Wiener

LinkedIn recently announced that it plans to overhaul its feed ranking system. This move is designed to help more creators get better engagement on the content they share. And, if you are a creator, this will be a welcomed change. That’s because over the past year you have probably noticed your organic reach and engagement dropping by noticeable margins.

Ch . . ch . . ch . . Changes

The changes were spurred when the professional networking site discovered that the top 1% of content creators — also known as “power users,” or perhaps influencers — were receiving the vast majority of engagement with their posts. And, meanwhile, the remaining 98%, the site says, was “receiving less [engagement] than ever.”

So, to learn how that skew in engagement happened, and how LinkedIn has changed its algorithm to address the problem read the full article at HubSpot.com

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