Why Inbound Marketing Fails (and How to Guard Against It)

Why Inbound Marketing Fails (and How to Guard Against It)

• Dec 20, 2017
• Dan Hoff
• 0
• Content Marketing, Conversion Strategies, Demand Generation, Digital Marketing, Lead Generation, Sales Enablement

by Brad Smith

There’s no doubting the power of inbound marketing. It’s safe to say that inbound has revolutionized the way marketing works in today’s world. That is, when it works.

But Many Times, it Doesn’t or it Takes Too Long

Inbound marketing tends to pull in a very specific type of buyer. And it’s great for driving certain kinds of leads. But, many of those are unqualified and can take months to convert. And you can’t risk spending months or years producing content only to see a trickle of unqualified, small deals roll in your door.

Here’s why inbound your marketing may be failing and how you can guard against it at WordStream.com

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