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Why Content Is at the Center of Modern Customer Journeys

  • Why Content Is at the Center of Modern Customer Journeys

    by  Lydia Nicoll

     

    Author: Lydia NicollWe know that content is king. But why is it especially important for a modern customer journey? Well, for one thing, in-person events and meetings are not happening right now.

     

    The Times, They Are A-Changing . . .

    And in the business environment many businesses have been developing ways to pivot their offerings, services, and even their entire business models to adapt. They are becoming more innovative in their content. They are adjusting how they present their content.

     

    The importance of content isn’t new. But the types of content we deploy and how we are utilizing it throughout the customer journey is changing. But is this a lasting change? And, what is working now? To lean more, read the full article on the Marketo Marketing Blog.

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