- 17 Jan
Why Consumers Click on Paid-Search Ads
by Ayaz Nanji
Wouldn’t it be great if we could figure out why people tend to click on certain ads? Now, that would be a worthwhile set of insights. It could even let us begin to mold our ads to more accurately match buyer preferences.
Well, as it turns out, there was recently a limited consumer study conducted by Clutch. They looked into that very question. The report [download available] was only based upon a survey of 506 people. They focused on people who clicked on at least one online search ad in the past month.
Now, while this is a small number, there are some extremely valuable insights within the study. For one, consumers say the main reasons they click on paid-search ads are that the units directly answer their search queries. They also say that they responded to ads that mention familiar brands.
To see more of the data, charts and insights, read the full article at MarketingProfs.com
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