- 12 Jun
Why Businesses Can’t Ignore Google AMP Stories
by Neil Patel
The Accelerated Mobile Pages (AMP) project was launched by Google in February of 2016. It had the stated goal of putting mobile performance above everything else on the web.
And Google definitely met their goal.
Today, AMP powers more than two billion mobile pages and 900,000 different domains. Pages with AMP now load twice as fast as pages without added AMP elements. And if you think you can ignore AMP, you’re wrong. AMP has some pretty awesome features and benefits that can take your content creation efforts to the next level.
But, if you don’t take the time to understand or use AMP stories, you’re missing out. And, here’s why businesses can’t afford to ignore them at KISSmetrics.com