Why and How You Should Use Instagram’s IGTV to Improve Your Social Media Video Strategy

Why and How You Should Use Instagram’s IGTV to Improve Your Social Media Video Strategy

• Nov 07, 2018
• Dan Hoff
• 0
• B2B Marketing, Instagram, Video Marketing

by Alice Oh

With its release of IGTV, Instagram is tapping deeper into the rise of video content. And brands and marketers have taken notice. The new platform is a great place for content creators who want to use longer-form videos. Major brands, including Netflix, Chipotle, and Nike, have taken advantage of it, publishing content for their IGTV channels.

Take the Path Less Traveled and Win

And now, IGTV represents an opportunity to dominate long-form vertical video content in a space that’s less flooded with content from competitors. Therefore, content will be more easily visible and accessible to their followers. Brands that take advantage of this in-depth viewing experience now can become an early pioneer and reap the benefits.

So, if you want to elevate your social media video efforts, here are a few ideas that can help your brand best harness the power of IGTV. So, here are 7 tips to help marketers use IGTV at MarketingProfs.com

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