Which Types of B2B Influencer Content Do Buyers Find Valuable?

Which Types of B2B Influencer Content Do Buyers Find Valuable?

• Apr 05, 2019
• Dan Hoff
• 0
• B2B Marketing, Content Marketing, Conversion Strategies

from Marketing Charts

We know from previous research that B2B leaders say content spurs their buying processes. In fact, almost all respondents to a new survey [access page] by Demand Gen Report and ON24, say they are now placing an even higher emphasis on the trustworthiness of the source of information for the content.

“TRUST” is Easy to Spell But Hard to Achieve

For those of us in the B2B content business, this means, using trusted influencers in a content campaign can prove fruitful. But what formats work best when running influencer campaigns? To see more of the data and to find out what works best, read the full article at MarketingCharts.com

Comments are closed.