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Which Factors Most Influence B2B Purchase Decisions?

  • Which Factors Most Influence B2B Purchase Decisions?

    by Ayaz Nanji


    Author: Ayaz NanjiFor B2B marketing and sales there is one, common core question. And that question typically surrounds what are the key product/service elements that can be presented to best persuade your buyers. So, in an attempt to answer this question Aberdeen and PJA Advertising conducted a study [download available] on the topic.


    A Hint of What it is That Best Persuades

    They based their report on data from a survey conducted in August 2017. They sampled 250 B2B buyers who work in a wide range industries. And what they found was rather surprising.


    To see the data, insights and to download the original report, read the full article at MarketingProfs.com


    NOTE: A Free Registration pop-up opens on this site. Registration is not required to read the article.

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