- 23 Oct
Which Factors Most Influence B2B Purchase Decisions?
by Ayaz Nanji
For B2B marketing and sales there is one, common core question. And that question typically surrounds what are the key product/service elements that can be presented to best persuade your buyers. So, in an attempt to answer this question Aberdeen and PJA Advertising conducted a study [download available] on the topic.
A Hint of What it is That Best Persuades
They based their report on data from a survey conducted in August 2017. They sampled 250 B2B buyers who work in a wide range industries. And what they found was rather surprising.
To see the data, insights and to download the original report, read the full article at MarketingProfs.com
NOTE: A Free Registration pop-up opens on this site. Registration is not required to read the article.