Which Digital Channels Do B2B Buyers Use to Engage With Vendors?

Which Digital Channels Do B2B Buyers Use to Engage With Vendors?

• Sep 06, 2017
• Dan Hoff
• 0
• B2B Marketing, Email Marketing, Social Media Marketing, Video Marketing, Website Conversion Strategies

from MarketingCharts.com

There’s somewhat of a gap between expectations and reality when it comes to the B2B customer experience. According to a Marketo study [download page], vendors are less likely to provide a consistent experience than buyers are to value one.

Is it a Cause or an Affect?

There is some good news in the study. What they uncovered was that the channels that marketers are most likely to have integrated are also the ones that buyers use the most.

The study is based on surveys conducted among 1,192 marketers. The sampling consisted of 511 B2C consumers and 489 B2B consumers. To see more, read the full article at MarketingCharts.com

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