- 27 Jun
Industry Benchmark Study on Which Digital Channels Deliver the Best ROI?
by Ayaz Nanji
Marketers rank email and social media as their top two digital channels. A percentage indicated that these are the two digital channels they use for delivering what they considered to be an excellent return on investment. This was according to recent research from GetResponse.
Number, Numbers, Those Damned Numbers
The report [download available] was based on data from a survey of 2,510 digital marketers from around the world. And it included both B2C- and B2B-focused firms. The largest group – 18% – indicated that email marketing delivers an excellent return on investment. And while not an overwhelming percentage, the report also noted that 17% say social media marketing delivers well for them.
You can see more of the data and to download the original study. And read about the Industry Benchmark Study on Which Digital Channels Deliver the Best ROI at MarketingProfs.com
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