Which Demand Gen Channels and Tactics Are Working for B2B Marketers?

Which Demand Gen Channels and Tactics Are Working for B2B Marketers?

• Feb 19, 2018
• Dan Hoff
• 0
• B2B Marketing, Demand Generation, Lead Generation

from Marketing Charts

Current data indicates that B2B marketers have greater demand gen budgets this year. But with those larger budgets come rising revenue expectations.

The Age-Old Question: Which Comes First, Conversions or Engagement?

According to a recent Demand Gen Report study [pdf download available], the current focus for B2B marketing is shifting away from quantity based metrics. Rather, most B2B marketers are now shifting to lead quality and conversions. That means for a majority of B2B marketers surveyed, email, search and websites are their first choices.

So, to see more of the data and to download a copy of the original report, read the full article at MarketingCharts.com

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