Which Content Assets Do Sales Request Most From Marketing?

Which Content Assets Do Sales Request Most From Marketing?

• Mar 25, 2017
• Dan Hoff
• 0
• Content Marketing, Conversion Strategies, Lead Generation, Sales Enablement

from MarketingCharts.com

It seems that product flyers and spec sheets are the content assets most requested by sales teams. This was according to a recent study [download available] from Demand Metric in partnership with MarcomCentral. However, presentations are also popular, with research suggesting that these have a significant impact on buyer behavior.

But why should that matter to marketing?

Well, for one thing, sales people are focused on leveraging what works for them in their roles. That means if they want it, they know that it will help them to engage the relationship and, even, close the sale.

So, if it is important to sales, it needs to be important to marketing. To see the data and to download the full report, read more at MarketingCharts.com

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