What’s Your Post-Tradeshow Plan? Six Tips for a Successful Follow-Up Campaign

What’s Your Post-Tradeshow Plan? Six Tips for a Successful Follow-Up Campaign

• Nov 19, 2018
• Dan Hoff
• 0
• B2B Marketing, Lead Generation, Tradeshow ane Event Marketing

by Kelsey Stage

Few marketers would argue against the benefits of exhibiting at a tradeshow. In fact, businesses of any size can easily gain exposure to lots of high-quality leads in a single space. But many marketers focus too much on lead capture. And  they forget a critical component to their tradeshow strategy: the follow-up plan.

Following up with leads while they’re still interested in your company is the key to getting the best return on investment from tradeshows. With the right follow-up campaign, you can ensure that the time, money, and effort you’ve invested into a tradeshow don’t go to waste.

Here are six tips that will help you nurture new leads into valuable customers at MarketingProfs

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