- 13 Oct
What’s the Most Annoying Thing About Email Marketing?
By now, anyone who uses email marketing should know that email marketing campaigns must be personalized. And to be truly affective, the message itself needs to be relevant to resonate with recipients.
But personalization is only as effective as the data that powers it. And when that data is wrong, recipients find the missives downright irritating.
When Good Data Goes Bad
To look at the issue of B2B email marketing fail, Advanis conducted in July of this year. And what they found confirms what we have all suspected.
To see the data and some helpful insights, read the full article at eMarketer.com