What Sender Reputation Means for Your Email Marketing

What Sender Reputation Means for Your Email Marketing

• Dec 08, 2018
• Dan Hoff
• 0
• Email Marketing, Lead Generation, Website Conversion Strategies

by Spencer Kollas

In email marketing, breaking through the noise has never been more challenging. More than 280 billion emails are sent each day. And that number is projected to skyrocket to 333 billion by 2022. So, even if you spend hours crafting the perfect email, all that effort may go unnoticed. That’s because roughly 20% of all emails never actually make it to the intended recipient.

It Takes More Than Just Another “Pretty Design”

Though much is made of the content of an email or its design, sender reputation holds plenty of power over where an email ends up. The stronger your reputation, the better the chance your email will reach its expected destination.

So if you are wondering what’s the best way to avoid falling victim to the dreaded spam folder? Try zeroing in on your reputation. And to get you started, here are a few steps you can take to enhance your brand’s reputation—and, ultimately, improve email deliverability at MarketingProfs.com

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