What is SEO in 2017? How It’s Changed, and Where We Are Now

What is SEO in 2017? How It’s Changed, and Where We Are Now

• Sep 09, 2017
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• Search Engine Marketing, Search Engine Optimization, SEO, Website Conversion Strategies

by Amanda Zantal-Wiener

As marketers, we’ve gotten quite good at evolving our playbooks when it comes to SEO. But the changes we’ve seen to this point are nothing compared to what’s coming next.

Behold! A Great New Galaxy Awaits!

Now, new universes of search are taking shape outside of the browser window. In many of them, the rules for optimization have yet to be defined. But why does that matter to marketers? Well, in a nutshell, changes in the way people search indicate changes in the way they discover your content. They’re using new keywords and shaping queries in different ways; e.g., what may have once been a query for “Boston restaurant” might now look more like, “Where should I eat tonight?”

So, to dive into this new search universe that is changing the face of SEO read the full article at HubSpot.com

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