What is LinkedIn Interest Targeting for Advertisers?
by Conor Bond
There is a relatively new feature available to LinkedIn advertisers. Its called LinkedIn Interest Targeting. Now, you may be asking, what the heck is that?
What Is LinkedIn Interest Target Advertising?
The idea may sound familiar. It operates in the same principle as does Facebook interest targeting. Unlike search advertising, it doesn’t targeting ads to shoppers directly. Rather, it serves ads based upon behaviors.
So that means you have the power to serve ads to highly relevant audiences. And you can focus your ads on the people whose behavior indicates they’re interested in you’re offering. Now, to see how it works and how you can make it work for you, read the full article at WordStream.com