What Is Guerrilla Marketing? 7 Examples to Inspire Your Brand

What Is Guerrilla Marketing? 7 Examples to Inspire Your Brand

• Aug 03, 2018
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• Digital Marketing, Guerrilla Marketing, Marketing Strategies

by Amanda Zantal-Wiener

In spite of what may immediately come to mind when you hear the phrase,  guerrilla marketing isn’t some sort of combative form of communication. After all, that would be highly disruptive. And that violates the inbound methodology. In fact, it’s actually a very unconventional form of inbound marketing. It’s unconventional because it raises brand awareness among large audiences, without interrupting them.

When we hear the term “guerrilla marketing,” it’s hard not to think of guerrilla warfare — which makes sense, since that’s where this style of marketing got its name. In the warfare context, guerrilla tactics depend largely on the element of surprise. Think: “Ambushes, sabotage, raids,” according to Creative Guerrilla Marketing.

But how does that translate into the work we do every day? To find out and to see some inspiring examples, read the full article at HubSpot.com

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