What is Google AMP? A 2-Minute Rundown

What is Google AMP? A 2-Minute Rundown

• Oct 30, 2018
• Dan Hoff
• 0
• Google, Mobile Marketing, Website Conversion Strategies

by Clifford Chi

In a society hooked on instant gratification, people don’t like waiting for things. And that’s why over 25% of visitors will leave a website that doesn’t load in six seconds.

Fortunately, in 2016, Google launched their solution to sluggish mobile web pages. They called it “The Accelerated Mobile Pages Project” or “The AMP Project”. And the technology can load web pages in less than one second and use 10 times less data than regular web pages.

But, Really, What is Google AMP? And Do I Need to Use It?

Briefly, Google AMP is a website publishing technology that lets you create web pages that load almost instantly on mobile phones. So, for more details on how it works, read the full article at HubSpot.com

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