What is Earned Media? And Does it Really Work?

What is Earned Media? And Does it Really Work?

• Jun 05, 2019
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• Digital Marketing, Marketing for Small Business, Marketing Strategies

by Lindsay Kolowich

Remember ‘back in the day” how people used to learn about upcoming events, the latest trends, and cool new products. Well, it was probably almost exclusively from magazines, newspapers, and TV shows.

The Times, They Are a Changing . . .

Back then, this was where brands used to get all their earned media. But earned media has expanded beyond print and TV. And marketers can harness it in several ways.

But because the places we get information have changed over the last 30 years, earned media changed as a result. So what is earned media, is it really effective? And how can you gain some? To find out, read the full article at HubSpot.com

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