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What is a PR Strategy and Does Your Small Business Need It?

  • What is a PR Strategy and Does Your Small Business Need It?

    by Michelle Deery

     

    Author: Michelle DeeryAs a small business owner, it’s key that you do all you can to maintain a strong and credible reputation in the public eye. And a solid public relations strategy can help you do just that.

     

    But, What is a PR strategy, You Ask?

    In a nutshell, a public relations strategy lets your customers and the wider world know that your business exists. According to the Chartered Institute of Public Relations “Public Relations is about reputation. I t is the result of what you do, what you say and what others say about you”.

     

    Well, that sounds simple enough. Right? But, why does your small business really need a PR strategy? To find out and to learn how to make it work for your small business, read the full article at Manta.com

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