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What Google’s New Ad Settings Mean for Your Remarketing Campaigns

  • What Google’s New Ad Settings Mean for Your Remarketing Campaigns

    by Allen Finn

     

    Author: Allen FinnChanges are coming fresh on the heels of Facebook announcing a major overhaul of how its News Feed delivers content to users.  Google has decided to get in on the user experience party now. Per an announcement from Jon Krafcik, Google’s Group Product Manager of Data Privacy and Transparency, Facebook is changing things up. The search juggernaut is building on the “Mute this Ad” feature it rolled out in 2012.

     

    Why? And how will this affect your remarketing campaigns?

    In short, Google is giving prospects more ways to avoid our attempts at wooing them with remarketing ads. But how is this going to impact your business?  Great question. Now, read the answers at WordStream.com

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