What Do B2B Buyers Want From Sellers, and Why Do They Go Elsewhere?

What Do B2B Buyers Want From Sellers, and Why Do They Go Elsewhere?

• Feb 03, 2020
• Dan Hoff
• 0
• B2B Marketing, E-Commerce Strategies, Sales Enablement

from Marketing Charts

The B2B e-commerce market is set to account for at least one-eighth of global B2B sales next year. That will make it a huge business opportunity.

Risk VS Reward

But on the flip side, an Accenture Interactive survey [pdf] of more than 700 global buyers illustrates a significant risk. It seems that some 44% of B2B buyers say they have switched sellers in the past 12 months.

So, what are the reasons behind this and what can sellers do differently? To find out, what some key reasons are, read the full article at MarketingCharts.com.

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