- 18 Jan
What Consumers Pay Attention to in Local Business Reviews
by Ayaz Nanji
What is it that consumers really value when they look at local business reviews? It seems that the average star rating is what they want to see the most. This is especially true when evaluating a local business with which they are not familiar. And their focus is primarily on its online reviews.
It’s All Written in the Stars . . .
This is according to recent research from BrightLocal. The report was based on data from a survey conducted in October 2017. It included 1,031 consumers in the United States. And what they found was extremely revealing. They found that more than half (54%) of respondents say they pay attention to the average star rating. And they indicated that this was the most important part when looking at the online reviews of a local business.
To see more of the data and lean more insights, read the full article at MarketingProfs.com
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