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Video Ad Engagement Benchmarks in 2017

  • Video Ad Engagement Benchmarks in 2017

    from Marketing Charts.com


    The viewable completion rate for video ads from 2015 through 2017, sorted by ad length.In spite of the growing popularity, it seems that video ad click-through rates fell last year. But, while the quantitative numbers dropped, the qualitative numbers improved for video ads. The completion and viewability rates both improved. But, at the same time, so did the fraud rate.


    This from a recent report from Extreme Reach data. The firm analyzed billions of video ad impressions across desktop, mobile, and connected TV from 2015 through 2017 to provide benchmarks and trends.


    To see more of the data, additional insights and for a chance to review the original report, read the full article at MarketingCharts.com

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