- 26 Apr
Video Ad Engagement Benchmarks in 2017
from Marketing Charts.com
In spite of the growing popularity, it seems that video ad click-through rates fell last year. But, while the quantitative numbers dropped, the qualitative numbers improved for video ads. The completion and viewability rates both improved. But, at the same time, so did the fraud rate.
This from a recent report from Extreme Reach data. The firm analyzed billions of video ad impressions across desktop, mobile, and connected TV from 2015 through 2017 to provide benchmarks and trends.
To see more of the data, additional insights and for a chance to review the original report, read the full article at MarketingCharts.com