User Engagement: The Most Important Metric You Aren’t Tracking for Your SaaS Business (and how to do so)

User Engagement: The Most Important Metric You Aren’t Tracking for Your SaaS Business (and how to do so)

• May 03, 2018
• Dan Hoff
• 0

by Derek Skaletsky

Whether you run a light, freemium prosumer app; or a heavy, enterprise B2B app – the success of your business is dependent on the engagement level of your user base. And this is simply because the business model of SaaS is based on retention.

User Engagement is the Lifeblood of Every SaaS Business

SaaS business success is not simply about acquisition. Oh, you can sign-up as many customers as you want. But if they all leave after a month – you lose. The entire SaaS business model breaks without retention. And engaged users stick around for a long, long time. Unengaged users don’t.

So, without an engaged user base, you don’t have retention. Without retention, you don’t have a business. And, that may be the most important metric for your SaaS success and here is how to begin to track and own it at KISSmetrics.com

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