Understanding Teens and Their Smartphone Habits

Understanding Teens and Their Smartphone Habits

• Sep 11, 2017
• Dan Hoff
• 0
• Digital Marketing, Generational Marketing, Marketing to Teens, Mobile Marketing

from eMarketer.com

Yes, teens are digital natives. But that’s just half the story of what makes teen life so different now from a generation ago. Coming of age at a time when smartphone ownership is the norm, today’s teens are mobile natives as well. The constant connectedness a smartphone enables, or imposes, is a central fact of life for them.

Teens Slowly Catching Up With Adults

Though teens still lag behind young adults, a large majority now have smartphones. And for those who have one, it drives their daily digital activity. This is fully explored in eMarketer’s latest report, “US Teens and Their Smartphones: The All-Purpose Device for Liking, Snapping, Ad Avoiding, Shopping and More.”

To see a summary of the study with more insights, read the full article at eMarketer.com

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