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Traditional Marketing vs. Digital Marketing: Why Not Both?

  • Traditional Marketing vs. Digital Marketing: Why Not Both?

    by Kayla Carmicheal


    Author: Kayla CarmichaelWe all know that the rise in the importance of digital in our world has changed marketing. And that has resulted in an argument between traditional and digital marketing has evolved. But is it really an “either – or” decision?


    First let’s take a look at what differentiates the two

    Traditional marketing refers to any type of marketing that isn’t online. This means print, broadcast, direct mail, phone, and outdoor advertising like billboards. From newspapers to radio, this method of marketing helps reach targeted audiences. It is a form of “broadcast marketing” targeting a broad audience.


    Inversely, digital marketing is … well … digital. Digital marketing is any marketing a company conducts online. This can be anything, such as paid social media ads, email marketing, and PPC advertising. And digital marketing has become wildly popular due to the cultural, technological, and societal shifts around us. And as the world becomes more digital, the way we market has evolved.


    So, when trying to choose between traditional and digital marketing, why not look at both? The question shouldn’t be “To traditional market or to digital market?” Instead, try “How do we use both tactics to market effectively?” To learn how, read the full article at HubSpot.com

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