Tips to Act on Social Listening – The Good, the Bad and the Ugly
by Kumail Hemani
90% of marketers report that social media is important to their businesses. So that means keeping a watchful eye on what the customers are saying on social is crucial.
If a negative comment goes unnoticed, it can quickly turn into an ugly mess for the brand. It can spread virally with the potential for others to jump onboard with their own negative comments. Positive comments are just as important as they are the eyes and ears to the customer. Those can tell you what they’re thinking, what they like, what they don’t like and what they want. Consumer comments have a wide variety of uses, but the key is to pay attention to every word.
This article from Entrepreneur.com shares three ways comments on your social channels can help improve business, as well as how to respond to comments, both positive and negative. Read the full article