- 20 May
Time to Get Real in B2B Content Marketing
Until recently, the SEO benefit of content marketing was well accepted. If for no other reason than producing high volumes of keyword-driven content, it was worth the effort.
But all of That is Changing
However, because of changes to search engine algorithms and the pervasiveness of poor quality, low value content, user engagement has decreased. That means that engagement with B2B content is declining. And that means that B2B marketers need to shift their focus.
So, what can be done to improve your content marketing to get the highest impact? Here are three best practices that can help. If implemented, they can help ensure your original content continues to generate business value. Read why its Time to Get Real in B2B Content Marketing at ZastrowConsulting.com