Time Spent With Traditional Media Drops As Mobile Internet Use Blossoms

Time Spent With Traditional Media Drops As Mobile Internet Use Blossoms

• Jun 08, 2018
• Dan Hoff
• 0
• Digital Marketing, Marketing Strategies, Mobile Marketing

from MarketingCharts.com

This year, people around the world are expected to spend about 8 hours a day consuming media. And that represents a 12% jump from 2011. This, according to Zenith in a new media consumption forecast.

The Beginning of the Mobile Only Era . . . Or the Zombie Apocalypse

So, it seems that the rise of mobile devices is the biggest contributor to this shift.  In fact, it is having a far larger impact on media consumption patterns than previously noted. And, according to the report, as increasing amounts of time are spent with the mobile internet, there has been decreases in the level of consumption of traditional media. But, most noticeably, this has had the greatest impact on print newspapers and radio.

And with the rise in time spent with the mobile internet, there are drastic changes taking place with some traditional media. And if you are trying to hit your market, you need to read the full article » at MarketingCharts.com.

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