Three Trends in B2B Buyer Behavior and How to Generate Quality Leads by Addressing Them

Three Trends in B2B Buyer Behavior and How to Generate Quality Leads by Addressing Them

• Jan 29, 2018
• Dan Hoff
• 0
• B2B Marketing, Content Marketing, Lead Generation, Website Conversion Strategies

by Markus Linder

Generating qualified leads remains a top challenge for B2B marketers. In fact, 77% of B2B marketers said improving lead quality was their top priority in 2017. And, according to a survey by Ascend2, that was more important than increasing the quantity of leads or reducing costs.

There Are 3 Trends To Consider

The DemandGenReport’s 2017 B2B survey highlighted three trends that vendors need to consider to earn the attention and gain the trust of modern B2B buyers. First is to provide relevant content that is valued by the buyer. Second, todays B2B buyers now expect that the content be customized to their needs. And third, buyers have become even more risk-averse than ever before.

Armed with this knowledge, as a B2B marketer, you could harness these trends and turn them into an asset. So, here’s how you can address three key B2B buying trends to earn buyers’ attention and trust. And improve the quality of your lead generation. Read the full article at MarketingProfs.com

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