- 12 Mar
3 Ingredients to Make Your Marketing More Customer-Centric
The brand-customer relationship has changed from a one-way conversation to a two-way street, with shoppers revealing personal details at a depth we have never seen before. The onus is now on brands to respond, but the response cannot be generic. Brands need to turn this valuable data into customized experiences and services consistent, occurring at the exact right time and place.
However, to succeed, your marketing will need all the right elements in place to get data-driven insights that are customer-centric and unique from one individual to the next. You will need 3 Ingredients to Make Your Marketing More Customer-Centric to make it all work.