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Thought Leadership Significantly Impacts B2B Buying

  • Thought Leadership Significantly Impacts B2B Buying

    by Beth Negus Viveiros

     

    Author: Beth Negus ViveirosThe thought leadership content B2B buyers engage with in social media can have a tremendous impact on what they purchase. This was according to new research from LinkedIn and Edelman Digital.

     

    Content + Thought Leadership = B2B Results

    It seems that over a third of c-suite execs and decision makers surveyed said thought leadership content had influenced them to ask a vendor to participate in the RFP process. And 47% said such content had a direct impact on awarding business.

     

    Edelman collaborated with LinkedIn on the study of more than 1,300 business decision makers and c-suite executives. They set out to explore how thought leadership influences the B2B purchase process. And they found answers. And to see what they discovered and access the report, read the full article at ChiefMarketer.com

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