This Is What Works in Facebook Headlines: The 20 Most Effective Phrases

This Is What Works in Facebook Headlines: The 20 Most Effective Phrases

• Jul 08, 2017
• Dan Hoff
• 0
• Facebook, Inbound Marketing, Social Media, Social Media Marketing

by Ayaz Nanji

Have you ever wondered what it is that makes some Facebook posts and articles more engaging and ‘share-able’? It turns out that there is a study for that. And it focused on posting headlines.

What Works: Most Effective Headline Phrases for People to Engage With Articles on Facebook

To find out, BuzzSumo examined the performance of 100 million article headlines over a 3-month period this year. The researchers looked at which trigrams (three-word phrases). Looking for the ones that garner the most likes, shares, and comments on Facebook.

Surprisingly, the analysis found that the most effective three-word phrase in article headlines on Facebook is “will make you”. Now, without any real context, these may be difficult phrases to weave into your next headline. And it should be.

However, an important bit of information revealed in the report was the Top Phrased that Start a headline. To see what those are, read the full article at MarketingProfs.com

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