This is How Blockchain Could Change Digital Marketing Forever

This is How Blockchain Could Change Digital Marketing Forever

• Jun 16, 2018
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• B2B Marketing, B2C Marketing, Conversion Strategies, Digital Marketing

by Raj Chander

By now you have probably either heard of, or read a story about the explosive disruption that some refer to as the future universal currency. Others consider it a “disgusting…noxious poison.” But, what could elicit such extreme feelings in complete opposite directions? Bitcoin, of course.

It’s Really All About What Makes Cryptocurrency Work?

But the real story of Bitcoin and other forms of digital money isn’t their investment potential. It’s the Blockchain technology that underlies it. Blockchain is, in its simplest form, a method of digital record-keeping that creates a ledger of transactions. But, it is transparent and, most importantly, impossible to tamper with.

But, how could blockchain influence digital marketing?

Many facets of business and communication could be affected by blockchain. But much of the discussion to date has been about its impact on banking and financial transactions. While those two areas alone are significant, blockchain’s impact could go beyond currency and finance to affect marketers of all products and services. To learn exactly how blockchain could Change digital marketing forever, read the full article at HubSpot.com

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