- 11 Jul
The US B2B Trade Show Market Continues to Grow
from Marketing Charts
Recent studies confirm that trade shows and events are still proving to be incredibly effective. In fact, they are extremely effective across all the stages of the buyer’s journey. And of all event types, B2B demand generation marketers say that in-person events continue to be their best performing top of the funnel tactic.
So, How Big is the Trade Show Market?
PwC, one of the largest professional services firms, has some answers. In its latest Global Entertainment & Media Outlook, they reviewed they broader B2B market in the US. And as part of that report, they looked into the trends for B2B trade shows and events.
And of all the sectors they reviewed they found that the trade show market has one of the fastest growth rates. To see some of the data and for a chance to review the original report, read the full article at MarketingCharts.com.