- 12 Aug
The Totally Easy, Not at All Intimidating Guide to Keyword Research
Keyword research sounds like such a daunting and confusing task doesn’t it? What’s the point of researching a keyword anyway? Shouldn’t your natural marketing instincts tell you which keywords are most relevant to your business.
Well, . . . . Perhaps Not Quite
Without quality keywords, found through effective keyword research, your search marketing campaigns (paid AND organic) will be completely misguided. And, if people aren’t searching for your keywords, then they are essentially useless. Search volume corresponds to interest. And without interest in your keywords, leads won’t be able to discover your ads or organic listings, visit your website, and turn into a paying customer.
Big Deal, Right? Yep. It is . . .
According to Parse.ly, Google search is responsible for driving a full third of internet referral traffic. And if you want your piece of this pie, you need to understand how to plan keywords. So, read the full article at WordStream.com to learn The Totally Easy, Not at All Intimidating Guide to Keyword Research.