The Top Factors That Slow B2B Purchases

The Top Factors That Slow B2B Purchases

• Nov 14, 2018
• Dan Hoff
• 0
• Account Based Marketing, B2B Marketing, Conversion Strategies

by Ayaz Nanji

Do you sell into a B2B industry? It may seem at times that the final purchase decision simply takes too long. Now, we know that our time-line is not necessarily the customers time-line. But still, it is frustrating. You know they want to buy from you but it seems to stretch out further and further.

So, “Why Is That?” You Ask . . .

It seems that the people at Showpad had the same question. And what better way to find out than to ask actual B2B buyers to find out. So they polled 656 B2B buyers based in the United States, the United Kingdom, and Germany who made a purchase in the previous 12 months. Their report does have value in that it was based on data from a survey conducted in June 2018.

What they found out may not be a surprise, but it is certainly revealing. To see what it was that they said, and gain insights into how to solve it, read the full article at MarketingProfs.com

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