The Top Digital Channels for Generating B2B Leads

The Top Digital Channels for Generating B2B Leads

• Mar 10, 2017
• Dan Hoff
• 0
• Content Marketing, Email Marketing, Lead Generation, LinkedIn, Social Media Marketing

by Ayaz Nanji

B2B marketers say email, organic search, whitepapers, and webinars work. And, most say that LinkedIn is also in the mix as the most effective digital channels/tactics for generating leads. This was according to recent research from DemandWave.

So, Who Did They Ask?

The report was based on data from a survey conducted in November and December 2016. The sampling included 179 B2B marketers in the U.S. And, respondents to the survey worked for firms in a range of industries. The largest share in the study came from the software (39%) and business services (17%) verticals.

Surprisingly, the most applied digital channels currently used by B2B marketers are social media, and email. Now, to see all the top digital channels  and best types of content for generating B2B leads are, read the full article at MarketingProfs.com

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