The Top Digital Channels for Generating B2B Leads
by Ayaz Nanji
B2B marketers say email, organic search, whitepapers, and webinars work. And, most say that LinkedIn is also in the mix as the most effective digital channels/tactics for generating leads. This was according to recent research from DemandWave.
So, Who Did They Ask?
The report was based on data from a survey conducted in November and December 2016. The sampling included 179 B2B marketers in the U.S. And, respondents to the survey worked for firms in a range of industries. The largest share in the study came from the software (39%) and business services (17%) verticals.
Surprisingly, the most applied digital channels currently used by B2B marketers are social media, and email. Now, to see all the top digital channels and best types of content for generating B2B leads are, read the full article at MarketingProfs.com
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