- 10 Aug
The Surprisingly Best Times to Send Your Email marketing Campaigns
When asked about the best time to send email, email marketers have been consistent in their answers. “Tuesday through Thursday morning, between 8 and 10 am.” For years, it’s been common knowledge throughout the industry that people tend to open their email in the mornings. But as customers are becoming more and more mobile, email opens occur at all hours, and on a variety of devices.
Current Email Marketing Trends Are Creating Shifts in Open Rates
It is no longer the morning that belongs to email. A recent Experian email marketing benchmark study found recipients are surprisingly active late at night. Moreover, this late-night group was more likely to click through. This group had open rates that exceed all most all of the assumed industry standards. And even more surprisingly, these night owls also had the highest click-through rates for all times of the day.
To the data, see more insights and to download the original report, read the full article at VerticalResponse.com