- 17 Mar
The Secret to Account-Based Marketing Success
by Judy Wilks
Marketers spend huge sums on technology. All, simply to make marketing more engaging and accountable. But are they getting value for their money? However, most marketers indicate that technology is not quite the panacea it’s promised to be. But what if the answer lies not in some clever new tool, but in a completely revamped approach to marketing itself?
Many Find Their Answer to this question in Account Based Marketing
ABM is a way of influencing and building relationships with highly targeted organizations and individuals. It treats them as “markets of one” rather than the unwilling recipients of untargeted, untailored “broadcast” marketing. It is a process that does take time and effort. But the results can be extremely rewarding. After all, some 84% of marketers using ABM say it delivers higher ROI than any other marketing approach. And yet only half of organizations had an ABM strategy in place in 2016.
So, if you’re considering launching Account Based Marketing, here is our five-stage process for unlocking its benefits at MarketingProfs.com
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