- 07 Jul
The Power of Email + The Psychology of Social Proof = The Social Email
- Jul 07, 2017
- Dan Hoff
- Email Marketing, Lead Generation, Social Media, Social Media Marketing
by Daniel Kohn
Out with the old, and in with the new. That’s the expression. The old? Email marketing. It’s just so 2010. The new? Social media, and proof marketing.
So that must mean that email – once again – is dead. And social media is the way to go. Right?
But the thing is, no one told email that it’s past its prime. In fact, it continues to run circles around all other marketing tactics. Email marketing alone drives as much revenue as all other digital channels combined according to a survey of US marketing execs.
Email is far from obsolete. It’s far-reaching. It’s effective. And it’s still growing. But here’s the kicker: you can make your email marketing – a wonderful tactic all by itself – even better. In the email vs social debate, it’s not an either/or choice.
Use both. Together. That is what is now the new social email. And to see how The Power of Email + The Psychology of Social Proof = The Social Email, read on at KISSmetrics.com
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